Category Archives: The Business of Packaging

Make Sure Your Packaging Makes a Second Impression

“The Power of Packaging Doesn’t Stop at the Store Make Sure Your Product’s Vessel Makes a Brand’s First (and Second) Impression” source: Ad Age, Author Steve Kazanjian In his article, author Steve Kazanjian states that “In today’s fragmented marketing environment, … Continue reading

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CUSTOM PACKAGING + SUSTAINABLE OPTIONS = REPEAT BUSINESS

Reusable packaging is one of the most cost-efficient ways to provide added value to consumers who are more likely to purchase products they can keep and reuse, thus reducing landfill waste. All of CuBE’s reusable, durable and versatile food containers … Continue reading

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Sell More Products With These 7 Packaging Tips

By JoAnn R. Hines, Packaging Diva via http://packaginguniversity.com/ “When consumers go out to shop it’s your job to convince them to buy your product. With the wrong packaging or one that doesn’t properly convey the message of what is inside … Continue reading

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